James HarperMar 9, 20223 min readTop 3 reasons Marketers aren’t maximising their use of dataMarketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
James HarperMay 4, 20213 min readWhen is it OK to ignore data quality and governance?I’m not a philosopher, but when three of humanity's greatest thinkers all say the same thing, it’s probably important. “The best is the...
James HarperJul 12, 20202 min readI feel the need, the need for speedMuch has been said about the “new normal” as we adapt our organisations to Post-COVID environment, and what the enduring future will...
James HarperJun 25, 20201 min readEmpowering your frontline25 June 2020 In the recording, I talk through a number of client stories, where providing frontline workers with data and insights in a...
James HarperJun 25, 20202 min readData is the special sauce during crisis managementSo 2020 has been a bit a tackle that came out of nowhere and bowled you over. The impact on business has been huge (I really didn’t want...